This role is primarily responsible for
• Designing and detailing the Market Access blueprint for Pfizer India’s 15-in-5 priorities
• Work with stakeholders in India commercial, enabling and global H&V functions in validating and implanting market access approach
• Develop innovative pricing, Govt. & payer partnership and patient models to enable Patient First approach for Pfizer’s innovative portfolio in India
• Program manage execution of market access enablers across relevant lines of business
• Designing and detailing the Market Access blueprint for Pfizer India’s 15-in-5 priorities
• Work with stakeholders in India commercial, enabling and global H&V functions in validating and implanting market access approach
• Develop innovative pricing, Govt. & payer partnership and patient models to enable Patient First approach for Pfizer’s innovative portfolio in India
• Program manage execution of market access enablers across relevant lines of business
Responsibilities
• Collaborate with Cross functional teams to gain in-depth understanding of Indian healthcare system & reimbursement scenario (e.g., OOP structure, funding barriers) and leverage insights to develop unique measures to address barriers and design brand/ TA specific access strategies
* Assessment of external access trends (e.g., new launch pricing, discounting trends, value based offerings, payer engagement models) to anticipate potential challenges and opportunities
* Analyze & identify opportunities to unlock access barriers at state and central level
* Identify best practices to issues/themes, develop disease pathway insights (prevention, diagnosis, therapy, follow-up)
* Knowledge and some experience of working in Oncology and Immunology portfolios and market trends / competitor pipeline in India
• Leverage historical success and current market trends to build pricing strategies for pipeline & existing portfolio
* Design financial models / scenarios to test future pricing options and provide input to larger commercial strategy for launch of new products
* Engage and influence senior leadership within the organization, regarding marketplace trends, business opportunities & threats, competitive pricing trends, and recommendations for addressing them
* Collaborate with Commercial, Corporate Affairs, Finance and Legal teams to leverage insights for strategic pricing models, price change decisions and expanding reach for innovative patented portfolio
• Develop collaborations to the benefit of the patient, with service providers, with regulators, payers and other leading players in a TA to expand accessibility
* Develop payer and provider archetypes to define target market for focused expansion efforts
* Design innovative engagement / contracting models (e.g., bundling) and explore scope for outcome-based payment models / HEOR driven models / studies to maximize access
* Evaluate tiered pricing and second brand opportunities for innovative portfolio to gain molecule market share
* Explore possibility of collaboration with financing organizations (e.g., key health insurance, NBFC) to create financial models to maximize access to innovative drugs and shape the market for future
• Explore next generation Patient Assistance models to bring in differentiation from other players and evaluate offering “beyond the pill” and “funding services” to drive new patient acquisition and/or increase adherence
• Collaborate with Cross functional teams to gain in-depth understanding of Indian healthcare system & reimbursement scenario (e.g., OOP structure, funding barriers) and leverage insights to develop unique measures to address barriers and design brand/ TA specific access strategies
* Assessment of external access trends (e.g., new launch pricing, discounting trends, value based offerings, payer engagement models) to anticipate potential challenges and opportunities
* Analyze & identify opportunities to unlock access barriers at state and central level
* Identify best practices to issues/themes, develop disease pathway insights (prevention, diagnosis, therapy, follow-up)
* Knowledge and some experience of working in Oncology and Immunology portfolios and market trends / competitor pipeline in India
• Leverage historical success and current market trends to build pricing strategies for pipeline & existing portfolio
* Design financial models / scenarios to test future pricing options and provide input to larger commercial strategy for launch of new products
* Engage and influence senior leadership within the organization, regarding marketplace trends, business opportunities & threats, competitive pricing trends, and recommendations for addressing them
* Collaborate with Commercial, Corporate Affairs, Finance and Legal teams to leverage insights for strategic pricing models, price change decisions and expanding reach for innovative patented portfolio
• Develop collaborations to the benefit of the patient, with service providers, with regulators, payers and other leading players in a TA to expand accessibility
* Develop payer and provider archetypes to define target market for focused expansion efforts
* Design innovative engagement / contracting models (e.g., bundling) and explore scope for outcome-based payment models / HEOR driven models / studies to maximize access
* Evaluate tiered pricing and second brand opportunities for innovative portfolio to gain molecule market share
* Explore possibility of collaboration with financing organizations (e.g., key health insurance, NBFC) to create financial models to maximize access to innovative drugs and shape the market for future
• Explore next generation Patient Assistance models to bring in differentiation from other players and evaluate offering “beyond the pill” and “funding services” to drive new patient acquisition and/or increase adherence
Candidate Profile
- MBA/ Masters Degree with 10-12 yrs of experience in a consulting firm, or Pharma Company in a market access role, or in a development consulting firm or in Industry Bodies
- Knowledge of Indian Healthcare system including health policy & pharmaceutical industry dynamics and strong know-how of India Pharma Market
- Understanding of business models of industries outside of pharma viz. banking, micro-financing, hospitals & insurance
- Exposure to Global payer markets, contracting strategies and ability to derive relevant insights for India
- Experience in strategy development and / or interaction with senior leadership / clients
- Ability to build strong local and global partnerships to influence colleagues outside of direct reporting structure
- Ability to work effectively in a cross functional team-based environment and to partner with internal and external stakeholders
- Strong communication skills to interact with senior leadership.
- Ability to work independently; self starter to drive value creation.
- Track record of hands on style to both manage and deliver work product.
- Demonstrated ability to work with senior external stakeholders, ensuring Pfizer and its position & reputation are appropriately represented and protected.
Additional Information
Qualification : M.Pharm, M.Sc, MBA
Location : Mumbai
Industry Type : Pharma/ Healthcare/ Clinical research
Functional Area : Market Access
End Date : 30th January, 2019
Qualification : M.Pharm, M.Sc, MBA
Location : Mumbai
Industry Type : Pharma/ Healthcare/ Clinical research
Functional Area : Market Access
End Date : 30th January, 2019
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