Post : Associate Manager - Marketing
Job Description
- Proactive development of marketing strategies and promotional mix to meet brand objectives and customer needs.
- Market development, expansion and monitoring for assigned product towards achievement of key financials. This involves market planning, forecasting and analysis.
- Development of launch plans and co-ordination of implementation including co-ordination of pre-launch activities
- Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
- Effective management of promotional budgets for brand.
- Work in close partnership with marketing, medical and all important stakeholder external partners to launch and drive M&S programs.
- Key input into all marketing agency selection and liaison with them to deliver initiatives for brand
- Design, Development, Execution and Monitoring of Brand Campaigns
- Full accountability for brand and delivery of all programs related to it.
- Garnering Customer (Doctors) insights through Field Work, Personal Dr Interviews, Round Table Meeting, CMEs, Advisory Board Constitution, Feedback Mechanism
- Support sales team to drive sales – work in close partnership with sales team to ensure implementation of marketing programs and achieve team goals
- Management of external agencies to meet team goals
- Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.
- Cross-functional interaction: work with Medical, Regulatory, SFE, Operations and other functions to launch marketing and sales programs
Candidate Profile
• B. Pharm / B.Sc and MBA Marketing from reputed Institute.
• Min of 3-5 years experience in Brand Management. The person should have experience and/or exposure to ethical brand management
• Exposure to Diagnostic and Targeted therapy segment will be added advantage. Prior sales experience or experience in launching brands will be an added advantage though not a necessity
• Strategic thinking
• Analytical skills
• Hands on execution skills
• Market Research
• Worked with agencies - PR/ Advertising
• Knowledge about marketing process and planning tools
• Experience in designing and executing communication strategies
• Excellent Communication and Interpersonal skills
• Computer Proficiency
• Commercially astute, with strong organizational and prioritizing skills, and the ability to succeed in a highly results-driven environment
• Ability to work in a complex and constantly evolving environment
• Passionate and able to work and deliver against short deadlines
• Ability to listen and engage
• All round standards of professionalism and integrity
• Excellent training and presentation skills
• Willingness to travel – within India and abroad
• B. Pharm / B.Sc and MBA Marketing from reputed Institute.
• Min of 3-5 years experience in Brand Management. The person should have experience and/or exposure to ethical brand management
• Exposure to Diagnostic and Targeted therapy segment will be added advantage. Prior sales experience or experience in launching brands will be an added advantage though not a necessity
• Strategic thinking
• Analytical skills
• Hands on execution skills
• Market Research
• Worked with agencies - PR/ Advertising
• Knowledge about marketing process and planning tools
• Experience in designing and executing communication strategies
• Excellent Communication and Interpersonal skills
• Computer Proficiency
• Commercially astute, with strong organizational and prioritizing skills, and the ability to succeed in a highly results-driven environment
• Ability to work in a complex and constantly evolving environment
• Passionate and able to work and deliver against short deadlines
• Ability to listen and engage
• All round standards of professionalism and integrity
• Excellent training and presentation skills
• Willingness to travel – within India and abroad
Additional Information
Experience : 3-5 years
Qualification : B.Pharm, B.Sc, MBA
Location : Mumbai
Industry Type : Pharma/ Healthcare/ Clinical research
Functional Area : Marketing
End Date : 30th December, 2018
Experience : 3-5 years
Qualification : B.Pharm, B.Sc, MBA
Location : Mumbai
Industry Type : Pharma/ Healthcare/ Clinical research
Functional Area : Marketing
End Date : 30th December, 2018
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